Bluegreen Vacations, a provider of vacation ownership properties, has announced a six-year extension of its multi-year deal with NASCAR®, under which Bluegreen will continue to serve as NASCAR®’s official vacation ownership provider.
The season-opening qualifying races for NASCAR’s Duel at DAYTONA have also been extended by Bluegreen Vacations, who will continue to serve as the event’s title sponsor through 2024.
Ray Lopez, the COO, and CFO of Bluegreen Vacations, said:
We are pleased to keep working with Daytona International Speedway and NASCAR®. Bluegreen owners are increasingly seeking out unique experiences, and thanks to our partnership with NASCAR®, we can now provide them the chance to do so right in the middle of the action.
Over 1,800 Bluegreen Vacations owners and visitors have taken part in the company’s special NASCAR® race weekend events since Bluegreen initially became the Official Vacation Ownership Provider of NASCAR® in 2018.
Nancy Samson, vice president of owner and member marketing at Bluegreen Vacations, added:
“During our NASCAR® Bash events at select races, Bluegreen owners participating in a Bluegreen vacation are treated to a private welcome party and receive behind-the-scenes access at the tracks, the chance to meet drivers, the chance to ride in pace cars, and enjoy VIP suite access to watch the races,” the company’s website states.
Bluegreen has sponsored the Duel at DAYTONA three times and the Bluegreen Vacations 500 at Pheonix Raceway after being named the Official Vacation Ownership provider.
Michelle Byron, Senior VP of Partnership Marketing at NASCAR, also spoke about the news:
“For fans, the DAYTONA 500, the Bluegreen Vacations Duel, and other premier NASCAR® events are must-attend occasions. Owners of Bluegreen have the chance to benefit from some of the most deluxe and exclusive experiences at NASCAR® events across the nation thanks to this ongoing collaboration.
